We sat down with Rachid Lotf, an Photoshop illustrator synonymous with a hyperreal nostalgic style that never ends to bring a smile to his followers (Instagram @rachidlotf) – Since Rachid is based in Agedia, Morocco – we didn’t physically sit down, instead we conversed through the warm glow of an CRT monitor, a highly customised AOL messenger window and a new technology called ‘the internet’.
RAchid, Why do you think your followers resonate so strongly with your artwork?
I think the theme I’m working on is the main reason for this. Being a player who grew up in the 80s and 90s, we all played almost the same video games and we have the same memories, so I just have to say how I struggled to pass the first level of “Ecco the dolphin” on Sega Megadrive and many people will understand me because everyone who played this game knows how difficult it was.
Anyone who knows Glitchers, or me specifically, will tell you – I LOVE STICKERS.
The fascination goes way back, but ever since I’ve made games, I’ve had stickers to push into peoples hands. It’s a joke amongst friends that whichever bar they end up in London, on the hand dryer, there’s always a GLITCHERS sticker staring back at them.
Not sure if that’s a testament to sticker culture, my drinking habits or the sheer fact that stickers are just super fun – but I’m writing this blog post, a brief break from our usual programming, to tell you about a company that has furnished my overstuffed pockets with stickers for the last 10 years – Sticker Robot.
An evil retail empire needs an evil CEO. So, let me ask you, who’s that evil CEO? Jeff Sellmore of course! In this development post we wanted to introduce you to Jeff Sellmore and his wild vision for the BuyCorp empire, after all, every player in Drive Buy is an employee of BuyCorp, so you better get to know Jeff in a bit more detail.
In Drive Buy, everyone works for Buy Corp. Buy Corp are a massive corporation who control retail, advertising and a load of other stuff. Most importantly to the game, Buy Corp control the brainwashing advertisement screens that “persuade” customers to buy their products. As a driver, you have to race in your delivery vehicle to get the stuff to customers as quickly as possible.
The game world has the job of telling the story of customer retaliation against Buy Corp, in this case, graffiti that plasters the walls of buildings. The message is clear: customers don’t want to be hypnotised or spend money on stuff they don’t need, but Buy Corp is highly persuasive. It’s David (the customers) vs Goliath (Buy Corp) and you fit in somewhere in the middle.