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Q&A

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We sat down with Rachid Lotf, an Photoshop illustrator synonymous with a hyperreal nostalgic style that never ends to bring a smile to his followers (Instagram @rachidlotf) – Since Rachid is based in Agedia, Morocco – we didn’t physically sit down, instead we conversed through the warm glow of an CRT monitor, a highly customised AOL messenger window and a new technology called ‘the internet’.

RAchid, Why do you think your followers resonate so strongly with your artwork?

I think the theme I’m working on is the main reason for this. Being a player who grew up in the 80s and 90s, we all played almost the same video games and we have the same memories, so I just have to say how I struggled to pass the first level of “Ecco the dolphin” on Sega Megadrive and many people will understand me because everyone who played this game knows how difficult it was.