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drive buy

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In Drive Buy, everyone works for Buy Corp. Buy Corp are a massive corporation who control retail, advertising and a load of other stuff. Most importantly to the game, Buy Corp control the brainwashing advertisement screens that “persuade” customers to buy their products. As a driver, you have to race in your delivery vehicle to get the stuff to customers as quickly as possible.

The game world has the job of telling the story of customer retaliation against Buy Corp, in this case, graffiti that plasters the walls of buildings. The message is clear: customers don’t want to be hypnotised or spend money on stuff they don’t need, but Buy Corp is highly persuasive. It’s David (the customers) vs Goliath (Buy Corp) and you fit in somewhere in the middle.

Inspiration

This week we’ve added a new preview map for you to try called “Canary” — it’s  surrounded by a breathtaking water feature and it’s really fun to see far across the map.

When driving around Canary the water is most noticeable at the northeast side, with skyscrapers  surrounding it. This level is loosely based on Canary Wharf area of London which is right next to the Thames, it looks super dystopian when lit up at night

We’ve also started marked out the  career section on the main menu so in the coming weeks we will be resetting the XP earned for every player so we can fully test this out. More details on that next week.