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An evil retail empire needs an evil CEO. So, let me ask you, who’s that evil CEO? Jeff Sellmore of course! In this development post we wanted to introduce you to Jeff Sellmore and his wild vision for the BuyCorp empire, after all, every player in Drive Buy is an employee of BuyCorp, so you better get to know Jeff in a bit more detail.

It’s been a great two weeks in development. We’ve made some exciting edits to the build, including a new package design, map changes and more level lighting changes. We’ve been working on improving the game visuals with a focus on improving player visibility and making the delivery flows much smoother.

Your eyes are not deceiving you, this is a blimp dropping hundreds of packages into the world. The last few weeks have been really exciting with several large features being implemented for this latest release.

In order to keep you up to date with every tiny detail, we’ve got a changelog at the end of this post – so take a look if just want the detail.

In Drive Buy, everyone works for Buy Corp. Buy Corp are a massive corporation who control retail, advertising and a load of other stuff. Most importantly to the game, Buy Corp control the brainwashing advertisement screens that “persuade” customers to buy their products. As a driver, you have to race in your delivery vehicle to get the stuff to customers as quickly as possible.

The game world has the job of telling the story of customer retaliation against Buy Corp, in this case, graffiti that plasters the walls of buildings. The message is clear: customers don’t want to be hypnotised or spend money on stuff they don’t need, but Buy Corp is highly persuasive. It’s David (the customers) vs Goliath (Buy Corp) and you fit in somewhere in the middle.

Inspiration

This week we’ve added a new preview map for you to try called “Canary” — it’s  surrounded by a breathtaking water feature and it’s really fun to see far across the map.

When driving around Canary the water is most noticeable at the northeast side, with skyscrapers  surrounding it. This level is loosely based on Canary Wharf area of London which is right next to the Thames, it looks super dystopian when lit up at night

We’ve also started marked out the  career section on the main menu so in the coming weeks we will be resetting the XP earned for every player so we can fully test this out. More details on that next week.