In Drive Buy, everyone works for Buy Corp. Buy Corp are a massive corporation who control retail, advertising and a load of other stuff. Most importantly to the game, Buy Corp control the brainwashing advertisement screens that “persuade” customers to buy their products. As a driver, you have to race in your delivery vehicle to get the stuff to customers as quickly as possible.
The game world has the job of telling the story of customer retaliation against Buy Corp, in this case, graffiti that plasters the walls of buildings. The message is clear: customers don’t want to be hypnotised or spend money on stuff they don’t need, but Buy Corp is highly persuasive. It’s David (the customers) vs Goliath (Buy Corp) and you fit in somewhere in the middle.